9 post(s)

New Book Revew at


There's a new review up for my book over at, from the father of an autistic child who shares Ben's affection for Disney. It is well worth a read. Here's a brief excerpt, follow the link above to check out the whole thing.

Book On Sale for $0.99 This Weekend (3/20 - 3/24)


For just this weekend, my book 3500: An Autistic Boy's Ten-Year Romance with Snow White is on sale for $0.99 for all digital editions. You can find the Kindle version here on, and all other digital editions here on

Interview at


A few weeks a go I got an interview request from Herb Leibacher at, and the resulting conversation is now up at

Special Mouse Podcast Interview


Last week I had the pleasure of sitting down and talking to Kathleen Kelly at for her Special Mouse Podcast. The episode went live last night, and you can check it out here. I am very pleased with how it turned  out, and I hope you'll give it a listen.

Some Quick Updates


I missed making my regular weekly post last week, and I have had a few developments with the book, so I thought I might take a moment to post an update for those who are interested. As of last week, the digital version of 3500 is no longer exclusive to the Kindle. Now that the initial 90 day exclusive window has closed, I have expanded the digital reach via Smashwords. As of this moment you can download the book in multiple digital versions at, and very soon it will be available for the Nook, on Apple iBooks, and for the Sony e-reader. I will add those links to the book page as soon as they are live. I also just released an updated print version of the book with a small handful of typo corrections. The print version is currently unavailable on Amazon, but will be back in a few days with the corrected text. The digital version already has the same corrections. I am looking into creating an audio book version through Audible, but I am sure that will tak ...

Anatomy of a Successful Promotion

This past weekend I had a very successful promotion for my book 3500: An Autistic Boy's Ten-Year Romance with Snow White. Tomorrow I will get back to my regular blogging routine, but I wanted to take a moment this morning to go over the details of the promotion for the benefit of other authors. This is not to say that I am particularly knowledgeable on the subject of book promotion -- I'm not -- but what I did for this promotion seemed to work for me.

First off the results:  Over the course of five days, from May 2nd through May 6th, there were 30,422 downloads of the Kindle edition of my book. For all of Thursday and Friday, and for most of Saturday, my book was ranked as #4 in the top Free Kindle downloads on Amazon, and was ranked as #1 in both the Memoir and the Non-Fiction categories. Since Thursday I have doubled my review count on Amazon, going from 25 reviews to 49 reviews, and the vast majority of the new reviews were five-star with a few four-stars rounding it out. As a side effect I sold as many print copies of the book during the five day promotion as I had in the entire month prior. My Klout score also increased by four points to the highest level it has ever been (the absolute number is irrelevant, I find that Klout is really only useful to measure your own relative movement and not to compare yourself to others).  Continue reading for a full breakdown.



So, it seems like I am getting a lot of new traffic here this weekend. I just thought I would take a moment to say hello. First of all, if you found your way here because you downloaded a copy of my book -- thank you so much! In my wildest imagination, I never thought that my promotion this weekend would be so successful. It is somehow simultaneously gratifying and humbling. So again, thank you. If you are interested in keeping up on my blog, I generally post something new every Wednesday morning. This week is a little odd, for obvious reasons. I will be posting on Tuesday morning this week to summarize the success of my current promotion, mostly for the benefit of my friends who are authors. Then on Wednesday I will get back to writing about Ben and autism. In answer to the question "do you have another book planned?" -- I have two ideas I am currently working on. Neither is likely to surface until the end of this year at the soonest. But I do try to post a new blog entry on my PostApocalyptica blo ...

3500 - Kindle Edition FREE from May 2nd through May 6th


If you have been wanting to read my book 3500: An Autistic Boy's Ten-Year Romance with Snow White, but haven't picked up a copy yet, have I got a deal for you: For the next five days the Kindle edition of the book will be ABSOLUTELY FREE. No kidding, no strings attached, totally free for the taking. Just hop on over to Amazon at and pick up your copy. Feel free to share this on Facebook, Twitter, and anywhere else. The goal is to push the book up in sales ranking (even temporarily), and to get the Amazon recommendation engine to sit up and take notice.   Next week I will get back to my regular weekly blog posts. I the meantime, thank you so much for all of your support. 

Ben and Snow White

Ben and Snow White

About Shmoolok

The word "shmoolok" is a mashup of the longtime computer handles for my wife and myself ("Shmooby" and "Lokheed", respectively).

I originally created this website to be a place for my family to connect, but it has since grown into something a little different.

As for me -- I am a father, a husband, a son, a software developer, and a writer. On any given day I am not sure how good I am at any of those particular things, but I do try my best.

Thank you for visiting my website.

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ISBN: 1-482-09330-8

Benjamin's Lullaby

Popular Entries

There has been an influx of new readers to my blog. If you wound up here looking for stories about my son's ten year romance with Snow White's Scary Adventures, here are the major blog posts you will want to read:

SW1K - The Full Story

SW1K Redux

SW2K - The Full Story

SWSA Final Night - Prelude

SWSA Final Night, Part 1 - The Beginning of the End

SWSA Final Night, Part 2 - The Fairest One of All

SWSA Final Night, Part 3 - Counting Up, Counting Down

SWSA Final Night, Part 4 - The Big Ending

SWSA Final Night - Epilogue

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